The Anatomy of an About Page
What are the best about pages, and why are they important for your website? Is a good about page really going to be the difference in converting a new customer? Simply put, yes, an about page can be the difference between a customer choosing your brand over another. Times have changed, and so have the people we are trying to sell too. There are so many resources available that potential customers really do their research, and an about page is exactly where they will look when deciding where their money is going.

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