Has your website ever asked you for a raise? I imagine the answer to this question is no, unless you live in some sort of dystopian for which the rest of us are unaware. I can assume by you being here, that you are trying to increase your sales. Don't make the mistake that most companies do. The answer to your problem is not to expand your sales team, but to diversify the way that you are selling. The best way to do that is by optimizing your website.
This rule describes the amount of time that a visitor will be on your website before they decide if they want to stay and check out your business some more.
As a web development agency, we are constantly preaching to our clients that less is more. Your website is for dating (specifically the first date), not for proposing.
One of the best ways to find out what your competitors are doing is to go through their sales funnel. Look at what they are doing on their website. What is working? What can you improve upon?
One of the biggest mistakes we see companies make is trying to turn their website into a giant “Buy Now” button with “Book a Demo” plastered all over their website.
Customer experience (or CX for short) is the experience that people have with your brand.