Competitor Research Matters
As your website design agency, we cannot stress enough the importance of competitor research. This is a core aspect of your web design. One of the best ways to find out what your competitors are doing is to go through their sales funnel. Look at what they are doing on their website. What is working? What can you improve upon? As a full service web design agency, we will often go through your competitor’s websites with you so we can add what we see is working and what can be improved.
We are a web design agency. We generate income by creating high definition websites. But you don’t need to recreate the wheel to stay competitive in your market. If you see something that works on your competitor’s website, it will likely work for yours. For example, Stripe, PayPal, and Square all have a free, ungated webinar available to all visitors on their website. They are all competitors amongst each other, but they all use the same strategy to entice visitors to sign up for their services. So if you are a payment processing company inside the POS market, don’t try to do an ungated ebook when it’s clear that webinars are working.
As a website design agency, we see a lot of our clients get super excited about their new website. They can’t wait to create something new and different. While we love their enthusiasm, we recommend that they look at their competitor’s website to see what’s already working in the market.
We’re not just a web design agency. We are also an SEO agency and in the SEO world, there is a strategy called “skyscraper.” In this strategy, you find a really good blog and you rewrite it but with something added. You make it a little longer or go a little more in depth, or maybe you just hammer a certain keyword a little more. This is how you scale the skyscraper. The same concept works for website design.
Whether you are a prospective, new, active, or previous client of our web design agency, we suggest that you go forth and find a good website and use it for your competitor research. Ask yourself how you can make it even better. This is a great way to stay within the lines while also making sure you are adding and improving your website as well.
Looking for a top-notch web design agency to help you stay competitive in your market? Let’s chat.