Does Good Copy Scare Away Readers?
As both an SEO agency and as a website design and web development agency, we see the mistakes that many companies make with their website design and development. One of the biggest mistakes we see our clients make with their old websites is not spending enough time on their copy.
Your copy is your content on your website. The biggest mistake we see as our client’s website design and website development agency is that the copy on their website is too broad. It’s too inclusive. When you write for everyone, you really write for no one.
This mistake usually happens when one of our website design and website development clients are afraid to scare away readers. But beneficial copy is written so that it does scare away readers. More specifically, good copy aided by good website design and website development scares away the wrong readers. These are the people who are never going to buy your product or service anyway.
Writing good copy that compliments good website design and website development really draws in the right readers. These are the readers who will fully buy into your brand and your message. These are the readers who are a good fit for your company’s product or service.
At the end of the day, your copy, website design, and website development is scaring away the wrong readers, but it’s drawing in the ones you are really trying to keep. If you can create content with that viewpoint, you will be incredibly successful.
Need help with your copy? Do you want to optimize your website design and website development for SEO? Let’s chat.