Good Copy Qualifies Leads
Good copy compliments good website design and website development, but did you know that it also qualifies your leads? Good copy laid upon good web design and web development will inadvertently challenge your readers to decide if they do or do not want your product or service. Even if they don’t want it, good copy coupled with good web design and good web development will weed out the right buyers from the wrong ones. That’s what qualifying leads looks like.
Good copy and good web design and web development sets your company apart from your competitors by saying something different. It doesn't have to be completely new. It can be just said in a new and different way that makes it clear to your readers whether or not your company is the right fit for their needs.
As much as the copy inside your web design and web development is about educating and informing your reader, good copy requires you to take that leap of faith by saying you are not like everyone else. You do things differently and you showcase that by talking to your readers differently.
Speaking differently about what you are both really good and passionate about allows your reader to take that next step in their buyer journey.
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