When it comes to designing an effective website, a solid homepage is a top priority. It’s the first thing a visitor sees when they enter your site. Just like you would want the entrance to your home to make a good impression, your home page should intrigue visitors and invite them in.
Today, most people make purchasing decisions very differently than they used to. In the past, people made purchases with a combination of in-person salespeople and written sales materials, but technological advancements have changed how people buy products and services today. Nowadays, customers rely heavily on digitally available information when making purchase decisions. That didn't use to be the case.