3 Reasons Why You Shouldn't Run Ads With A Bad Website
Running advertisements, both on Google and Facebook, can be a great way to grow your business' revenue.
Here's the thing though - ads only work if your website is ready to convert that traffic.
If you threw your website up in a weekend, without really thinking about conversion tracking, design, copywriting, and more - there's a good chance that you'd be better off burning your hard earned dollars instead of trying to run ads to your website.
Here are 3 reasons why you shouldn't run ads when your website hasn't been built by a professional.
Key Reason #1: Your Ad Campaigns Can't Tell You If Your Website Is Actually Driving Revenue
It's pretty simple... Without clear conversion tracking, you won't know if people are buying your product or signing up for your e-newsletter.
The only way to tell if your website is actually generating revenue (and how much!) is by setting up conversion tracking that shows you exactly what people are doing when they land on your website. Without this, you could be spending thousands of dollars on AdWords only to find out that your site is a dud.
Key Reason #2: Your Ad Campaigns Don't Have A Built-In Urgency To Convert
Most people don't have the patience to wait around for a poorly crafted website. When you're creating an ad campaign for your website, it helps to include something in your ad copy that tells potential customers to act quickly.
Imagine your website is pretty bad. It has a very ugly homepage, poor navigation and doesn't take people to the right page based on their query (e.g. you have an online shop but users are landing on information about your business). In this case, people will only stay on your website for seconds before leaving to view a competitor's site.
Key Reason #3: Your website doesn't leave a good first impression.
Bad websites typically don't leave a good first impression. They can be confusing, hard to navigate and just plain ugly. Not only will you lose visitors quickly, but they'll also share negative feedback about your site on social media – which means even more people won’t want to come back.
If your website isn't ready for all the potential new customers that your ad campaign is bringing in, it's time to hire a professional!
Building an amazing website can be hard! But if you want to make sure your ad campaigns are successful, then it's a necessity.
Research design firms in your area and get them to create a stunning site for you. If the thought of this is overwhelming, consult a professional web design company that can take care of everything for you.
Looking for a top-notch website design agency to help you stay competitive in your market? Let’s chat.