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The Modern Buyer's Journey

Today, most people make purchasing decisions very differently than they used to. In the past, people made purchases with a combination of in-person salespeople and written sales materials, but technological advancements have changed how people buy products and services today. Nowadays, customers rely heavily on digitally available information when making purchase decisions. That didn't use to be the case.

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3 Reasons Why You Shouldn't Run Ads With A Bad Website

Running advertisements, both on Google and Facebook, can be a great way to grow your business' revenue.Here's the thing though - ads only work if your website is ready to convert that traffic.

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The 5 Second Rule of Web Design

This rule describes the amount of time that a visitor will be on your website before they decide if they want to stay and check out your business some more.

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The 80/20 Rule for Website Content

As a web development agency, we are constantly preaching to our clients that less is more. Your website is for dating (specifically the first date), not for proposing.

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Competitor Research Matters

One of the best ways to find out what your competitors are doing is to go through their sales funnel. Look at what they are doing on their website. What is working? What can you improve upon?

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Customer Experience = Sales and Marketing 

One of the biggest mistakes we see companies make is trying to turn their website into a giant “Buy Now” button with “Book a Demo” plastered all over their website.

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