SEO Is a Visibility Tool
Almost every brand needs some level of SEO on their website, whether or not you are actively working with an SEO company. At a bare minimum, your website's SEO serves the purpose of visibility. When someone searches for your business name on Google, your website should show up first. That’s the basic core purpose of SEO, and it’s what your brand needs to be doing as a minimum when it comes to your website’s SEO.
You should at least be visible on the first or second page of search results for what you consider to be a branded keyword for your business, i.e your business name. If you can make this happen on your own, great. If not, you should seriously consider working with an SEO company. Preferably with one with a team of SEO experts.
Beyond the bare minimum, SEO can play a much bigger role in your brand’s online presence. How much bigger depends on your goals for your business. Whatever your SEO goals may be, - be it to dominate on search results through an active on-page or off-page strategy, or both - an SEO company can help you set up a solid SEO foundation that will produce results for years to come.
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Struggling to rank for your branded keywords? Ready to dominate with an active SEO campaign? Let’s chat.