The Search Economy: The Impact of People Over Technology [Episode 2]

In the latest episode of π“π‘πž π’πžπšπ«πœπ‘ π„πœπ¨π§π¨π¦π² podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it right.

The Search Economy: The Impact of People Over Technology [Episode 2]

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a crucial pillar for businesses aiming to enhance their online visibility and reach their target audience effectively. However, the approach to SEO has seen a significant shift from being solely tech-driven to embracing a more human-centric strategy. Today, we dive into a conversation exploring the nuances of this transformation and the pivotal role of people in driving SEO success.

Strategy, People, Process, and Technology

David shares his invaluable insights on the holistic approach to SEO, emphasizing the significance of strategy, people, process, and technology in achieving optimal results. David's perspective underscores the essential role that human expertise plays in complementing technological tools to drive successful SEO campaigns.

Importance of Strategy in SEO

At the core of any effective SEO campaign lies a robust strategy that outlines the goals, target audience, and key performance indicators. While technology can streamline certain processes, it is the strategic vision crafted by individuals that ultimately guides the direction of the campaign towards success.

People-Centric Approach in SEO

David's emphasis on prioritizing people over technology in SEO resonates deeply, as he highlights the irreplaceable value of human intuition, experience, and understanding in crafting tailored SEO solutions that align with clients' unique needs and objectives.

Process Implementation in SEO

In the realm of SEO, the implementation of processes is crucial for maintaining consistency and efficiency. However, it is the human touch that infuses these processes with creativity, adaptability, and a deep understanding of client requirements, elevating the overall quality of the SEO strategies devised.

Role of Technology in SEO

While technology undoubtedly plays a pivotal role in enhancing the efficiency of SEO tasks, David's insights shed light on the fact that technology should be viewed as a supportive tool rather than a standalone solution. It is the strategic utilization of technology in conjunction with human expertise that yields the most impactful results in SEO endeavors.

Automation and Efficiency in Tech Infrastructure

Implementing Automation in Business Processes

David's approach to automation, as exemplified by his EDA board (Eliminate, Delegate, Automate), underscores the importance of streamlining repetitive tasks to free up time for strategic decision-making and client-focused initiatives. By automating mundane processes, businesses can enhance efficiency and focus on high-value activities.

Utilizing Technology for Strategic Initiatives

The integration of technology in business operations should be geared towards enhancing strategic initiatives rather than replacing human involvement. By leveraging technology to automate routine tasks, businesses can empower their teams to concentrate on driving innovation, fostering client relationships, and delivering exceptional results.

The Value of People in SEO

David's thought-provoking LinkedIn post challenges the notion that SEO software alone can guarantee success in SEO endeavors. He aptly points out that while tools like Semrush and Ahrefs provide valuable insights, it is the human element that truly drives the development of a comprehensive and effective SEO strategy.

Understanding the Spirit of the LinkedIn Post

The essence of David's post lies in the recognition that SEO is not a one-size-fits-all solution that can be automated through software alone. It is the nuanced understanding, strategic thinking, and client-centric approach brought by individuals that truly elevate SEO efforts and deliver tangible results for businesses.

Importance of Client Relationships in SEO

Central to the success of any SEO campaign is the establishment of strong and collaborative relationships with clients. By actively engaging with clients, understanding their unique needs, and involving them in the decision-making process, agencies can ensure that the SEO strategies devised are aligned with client objectives and expectations.

Personalization vs. Cookie-Cutter Approaches

The transition from cookie-cutter SEO approaches to personalized, client-centric strategies is essential in fostering long-term client satisfaction and delivering impactful results. By tailoring SEO solutions to individual client requirements and preferences, agencies can create meaningful partnerships that drive mutual success.

Transitioning from Tech-Based SEO to Agency Support

Challenges Faced by Clients Using Tech-Driven SEO

Many businesses that rely solely on tech-driven SEO approaches often encounter challenges in translating data and insights into actionable strategies. The lack of human interpretation and strategic direction can hinder the effectiveness of SEO efforts and limit the potential for growth and visibility in the digital landscape.

Benefits of Working with an Agency for SEO

Collaborating with an agency like Pneuma offers businesses the opportunity to harness the power of human expertise, strategic thinking, and client-focused approaches in their SEO endeavors. By partnering with professionals who understand the intricacies of SEO and prioritize personalized solutions, businesses can unlock new avenues for growth and success.

The Role of Software in SEO

Software as a Tool for Efficiency

While SEO software can streamline processes and provide valuable insights, it should be viewed as a tool for enhancing efficiency rather than a substitute for human expertise. By integrating software into SEO strategies thoughtfully and strategically, businesses can optimize their operations and drive impactful results.

Leveraging Software for Strategic Decision-Making

The effective utilization of software in SEO lies in its ability to support strategic decision-making, data analysis, and performance tracking. When combined with human intelligence and strategic vision, SEO software can empower businesses to make informed decisions, optimize campaigns, and achieve sustainable growth in the digital landscape.


In conclusion, the evolution of SEO from a tech-driven to a human-centric approach signifies a paradigm shift in the way businesses approach digital marketing strategies. By recognizing the invaluable role of people in crafting tailored, client-focused SEO solutions, businesses can unlock new opportunities for growth, visibility, and success in the competitive online landscape.

Future of SEO: People-Centric Approach for Success

As we look towards the future of SEO, it is evident that a people-centric approach will continue to be the cornerstone of successful digital marketing strategies. By prioritizing human expertise, strategic thinking, and client relationships, businesses can navigate the complexities of SEO with confidence, creativity, and a deep understanding of what truly drives results in the dynamic digital ecosystem. Embracing the synergy between people and technology, businesses can chart a path towards sustainable growth, enhanced visibility, and lasting success in the ever-evolving world of SEO.

If you want to access to new episode of The Search Economy podcast as they drop make sure you subscribe on Apple, Spotify, or wherever you listen to your podcasts.

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