At the end of the day - your copy should either be SEO focused and written for Google, or your copy should be written for your consumer.
As an SEO company, we’ve had clients come to us with SEO management quotes from other SEO companies and they ask us if we can compete. In a lot of these quotes from other SEO companies, we hear the term “SEO copywriting.” While we understand this term, at the end of the day - your copy should either be SEO focused and written for Google, or your copy should be written for your consumer.
An SEO company writing copy for Google involves using a lot of keywords and is very dense. Your SEO company needs to follow the structure of the Google Algorithm to satisfy their bots as they crawl your page. But there are parts of your site that your SEO company should not be writing copy that is actively focused on driving traffic.
For example, your SEO company should write your blog and pillar content pages for Google to make sure they are ranking in the search results and driving traffic. But your SEO company does not need to write your landing page that you want visitors to see as they come onto your site or your calendar booking page for Google.
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Today, most people make purchasing decisions very differently than they used to. In the past, people made purchases with a combination of in-person salespeople and written sales materials, but technological advancements have changed how people buy products and services today. Nowadays, customers rely heavily on digitally available information when making purchase decisions. That didn't use to be the case.
Running advertisements, both on Google and Facebook, can be a great way to grow your business' revenue.Here's the thing though - ads only work if your website is ready to convert that traffic.