In college, I started Pneuma Media as a side project. Over time, I caught the Entrepreneurial Bug and never looked back. Pneuma Media has worked with brands and businesses across the globe, primarily servicing large service based businesses and digital-first businesses. All of that being said, my biggest accomplishment in life is being a dad dog to my rescued Shepherd / Husky Mix.
Today, most people make purchasing decisions very differently than they used to. In the past, people made purchases with a combination of in-person salespeople and written sales materials, but technological advancements have changed how people buy products and services today. Nowadays, customers rely heavily on digitally available information when making purchase decisions. That didn't use to be the case.
Running advertisements, both on Google and Facebook, can be a great way to grow your business' revenue.Here's the thing though - ads only work if your website is ready to convert that traffic.