Alive & Well
Website Design And Development
With Alive + Well’s original website, the content and branding were outdated, leading to a lack of relevance and appeal. The user interface and experience (UI/UX) required significant improvements, especially in the navigation menu, as the website felt clunky and unintuitive. Additionally, the website lacked effective search engine optimization (SEO), impacting its visibility and discoverability. These issues collectively contributed to a challenging navigation experience, resulting in higher bounce rates and fewer conversions.
To address these challenges, we transformed the website into a modern, luxurious, and elevated online platform. We conducted a complete overhaul of the imagery, copy, and color scheme, aligning them with the new branding of the business. The website's fresh new look conveyed professionalism and trustworthiness, capturing the attention and trust of visitors. To improve navigation, we implemented an easy-to-use mega menu that provided clear visibility of all services, enhancing the user experience and guiding visitors to their desired destinations. Furthermore, we transitioned to a comprehensive SEO strategy to enhance the website's visibility in search engine results and increase organic traffic.
The implemented solution delivered outstanding results, significantly improving the website's performance and achieving remarkable growth. The website experienced a substantial 70.7% increase in users, indicating a substantial growth in the audience engaging with the improved website. Conversions witnessed a remarkable 59.7% increase, highlighting the enhanced effectiveness of the website in driving valuable actions from visitors. The event count also surged by an impressive 104.1%, indicating increased engagement and interaction with the website's content and offerings. Moreover, there was a substantial 68.8% increase in new users, demonstrating the website's ability to attract and captivate a broader audience.
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